ANNAPURNA
Annapurna
BAJAJ
Bajaj
BIKANO
BIKANO
CORNITOS
Cornitos
DABUR
Dabur
EASTERN
Eastern Eastern comes out of Kerala with a distinctly South Indian identity, built as a spice brand that has grown from its regional roots into a presence across 22+ countries. Orkla India’s acquisition of Eastern through MTR in 2021 brought that heritage into a larger food business, while its direct-to-retail reach across 50,000+ outlets in Kerala shows the brand already knows how to move through real shopfronts, not just on a shelf. That combination of local credibility and organised distribution gives the brand weight with shoppers who look for familiar Indian cooking names they recognise immediately.
ECOLIFE
Ecolife
GEN-TRAD
Food Choice Gen Trad & Cont Co. W.L.L.
HEALTH-NUT
HEALTH-NUT
INDIA GATE
India Gate India Gate comes from KRBL Limited, the world’s largest miller and exporter of basmati rice, and the brand has built its reputation on basmati with real pedigree. It positions itself as India’s most popular basmati rice brand, with rice cleaned, sorted, and packed in hygienic, state-of-the-art facilities that meet international quality standards. That heritage matters on shelf: it signals a brand with scale, consistency, and a clear focus on the grain shoppers are already looking for.
JABSONS
Jabsons
JIVRAJ9
Jivraj9
MAD FLAMES
Mad Flames Mad Flames comes out of Spain, with a Valdemorillo, Madrid base and a brand idea that is as direct as its name: “flavor meets fire.” Built around a premium-style spicy condiment range, it brings a clear Iberian point of view to hot sauce, with a line-up designed for shoppers who want heat that still carries character. That gives the brand a credible shelf story from the start: it is not just another chilli sauce, but a specialist with a focused identity and a distinctly Spanish address behind it.
MAVANA
MAVANA MAVANA comes to the market as a focused incense range rather than a lifestyle label, with a catalogue built around everyday scent rituals and devotional use. The line spans classic stick formats, masala sticks, hex packs, cones and powdered incense, with names that shoppers recognise immediately in the category: Mogra, SandalWood, Lavender, Jasmine, Red Rose, Wild Musk, Eucalyptus, Frankincense and Champa, alongside spiritual and thematic options such as 7 Chakras, Archangel Series, Maa Durgaa, Shivajyothi and Aparajita. That spread gives the brand a clear role on shelf for customers who shop by fragrance, by occasion, or by meaning.
MEU
MEU
MIDAS
Mida’s Mida’s brings the authentic taste of Indian food in a format that fits modern retail: a mainstream Indian grocery brand with a clear ethnic-foods identity, exported beyond its home market and recognised through product categories that go straight to the heart of the aisle. Its range is built around the flavours shoppers actively look for when they want Indian meals at home—chutneys, tangy pickles, curry pastes, simmer sauces, curry powder, pappadums and mango-based condiments—giving the brand a credible heritage-led story and immediate shelf appeal.
MTR
MTR
NESTLE-IND
MAGGI
ORGANIC
ORGANIC INDIA ORGANIC INDIA comes out of India’s herbal tea tradition with a clear, modern wellness purpose: its “True Wellness” mission, built around tulsi, or holy basil, as the foundation herb. The brand says it works with thousands of small family farmers in India, and its tulsi formulas are made from the three tulsi variants Rama, Vana, and Krishna. That heritage gives the range real credibility on shelf: it is not just another flavoured tea line, but a brand with a defined botanical identity and a premium organic story shoppers can understand quickly.
PARACHUTE
Parachute Parachute comes from Marico, the consumer company behind one of the most established names in coconut-led hair care across India and beyond. Marico positions Parachute as a core brand and a flagship in Bangladesh, with Parachute Advansed developed as a premium hair nourishment line built around coconut oil and natural haircare. That heritage gives the brand instant credibility with shoppers who already know what Parachute stands for: coconut-first care with a practical, everyday role in the basket.
PARLE AGRO
Parle Agro
PILSBURY
PILSBURY
PRIYA
Priya
SHAN
SHAN
SUPER-MAX
Super-Max Super-Max comes from a business that says it has spent 50 years manufacturing shaving blades and now sells in more than 150 countries. That kind of heritage matters at shelf level: this is a brand built around shaving, not a sideline, with a clear focus on value-driven consumers and a range that reaches across both value and premium positions. For retailers, that gives Super-Max a practical credibility that can work in supermarket, convenience, deli, and foodservice environments alike.
TATA
Tata Salt
TEA 4 U
TEA 4 U
TEA VALLEY
Tea Valley Tea Valley was launched in 2018 by the DJ Group, taking its name from the Assam Valley and building its identity around authentic Assam tea. The brand says its blends are handpicked from tea estates in the Himalayas and brought together by experienced master blenders, giving it a clear origin story and a premium Assam position rather than a generic tea range.
URJA
URJA URJA comes from Kutwal Foods Pvt., which says it launched the brand in 2002 as its flagship dairy line in Maharashtra. It began with milk and grew into milk by-products, with packaging that helped it stand out to consumers. That heritage matters at shelf level: URJA has the kind of everyday familiarity shoppers recognise, backed by a clear dairy origin and a local base that has kept the brand in market for over two decades.
VASU
VASU