Jabsons
Jabsons comes from a long Indian snackmaking lineage that the brand traces back to 1906, with the business itself founded in 1992 by the entrepreneurial legacy of Shri Jairamdas and Shri Bhagchand. That heritage matters because Jabsons is not trying to mimic Indian snacks from afar; it is built around them, combining traditional recipes with modern food technology and the kind of quality controls that have helped it reach more than 30 countries. It also says it pioneered traditional clay roasting for peanuts, a detail that gives its core range a real point of difference.
What Jabsons is known for is the snack cupboard staples shoppers already look for by name: chikki, khakhra, roasted peanuts, soya sticks, cocktail nuts, and traditional Indian snack mixes. The range runs from brittle-style chikki and sesame or peanut bars to crisp khakhra in flavours such as jeera, methi, plain salted and pizza, plus coated peanuts and namkeen-style mixes with bold, familiar seasoning. For shoppers, that means a brand that can sit comfortably between everyday nibbling and something more special, with products that feel rooted, distinctive and easy to repurchase.
For retailers, Jabsons earns space because it covers multiple missions in one supplier: impulse snacks, tea-time eating, festive gifting, and foodservice accompaniments. Its recognisable Indian snack profile brings appeal to customers seeking familiar flavours, while gift packs and celebration formats add seasonal basket-building potential. In convenience, supermarket, deli and foodservice settings, it gives you a premium-mid snack story that can move from everyday peanut packs to festive sweets and sharing mixes without changing brand.
A strong Indian snack brand with genuine heritage and commercial breadth — Jabsons is worth adding to the shelf.