Parachute

Parachute

Parachute comes from Marico, the consumer company behind one of the most established names in coconut-led hair care across India and beyond. Marico positions Parachute as a core brand and a flagship in Bangladesh, with Parachute Advansed developed as a premium hair nourishment line built around coconut oil and natural haircare. That heritage gives the brand instant credibility with shoppers who already know what Parachute stands for: coconut-first care with a practical, everyday role in the basket.

The brand is best known for coconut hair oil and value-added hair oils, led by the Parachute Advansed range. Shoppers will recognise variants such as coconut crème oil and superblend hair oils, alongside formats like Ayurv Hair Oil, Jasmine CocoNut Hair Oil, Amla Hair Oil, Ayurvedic Hot Oil and Onion CocoNut Hair Oil. It is a brand that makes the hair-oiling occasion feel familiar but upgraded, with the kind of product names and cues that signal both tradition and added care.

For a retailer, Parachute brings recognisability and repeat purchase in categories that shoppers top up regularly, while also offering gifting and seasonal relevance through premium hair-oil variants. It fits supermarket and convenience store missions well: an easy add-on in the personal care aisle, a dependable staple for loyal buyers, and a brand that can lift basket value across everyday grooming and natural-haircare missions. In markets where coconut oil is part of routine household buying, Parachute gives you a branded answer shoppers can spot quickly and return to confidently.

Add Parachute if you want a heritage-led brand with clear shelf appeal and steady repurchase potential.