VASU
VASU Healthcare has been building its Ayurvedic and herbal business since 1980, growing from India into a brand with a footprint in more than 50 countries. Its wellness range sits across phyto-pharmaceutical therapeutics, OTC, personal care and herbal supplements, but the name shoppers most often meet on shelf is Trichup, the company’s flagship hair-care brand. That heritage matters at retail: this is a specialist with a clear point of view, rooted in herbal solutions rather than a generic beauty line.
Trichup gives the brand its strongest pull. It is known for hair oil, shampoo, conditioner, hair cream and henna, including black seed hair-care variants and colour options in black, brown and burgundy. Beyond hair care, VASU also brings herbal supplements and personal-care staples such as toothpaste and skin creams, which gives the brand a more complete everyday wellness story without losing its Ayurvedic identity.
For retailers, that means a brand with recognisable shopper appeal across more than one mission: routine replenishment, problem-solution hair care, natural personal care, and giftable or festive purchases where herbal heritage carries weight. Trichup helps build repeat business because shampoo, conditioner, hair cream and hair colour are used together, while the wider VASU range can add basket value through toothpaste, creams and supplements. It is the kind of mid-premium brand that can earn space in supermarket, convenience, deli and foodservice settings where shoppers want a credible herbal name they already understand.
Add VASU to your range if you want a heritage-led Ayurvedic brand that can drive both repeat purchase and cross-category basket growth.